2018 – All Snail, No Shell
December 26, 2018   Dave Lewis

This has been quite a year for SnailWorks, and for the world of mail tracking in general. At the end of 2017 Informed Visibility was just being launched after long delays and changes in leadership at USPS. Our initial reaction was a collective “meh.” We were really wrong. IV has completely changed the game in mail tracking. We still see a lot of the same final scans for letters, but it’s what comes before those that counts. We can watch the travels of every piece of mail from its FAST appointment arrival until the carrier walk up to the mail box. We can track flat mail – even carrier routes and DDU entered mail. We can tell how mail delivery performed against service standards. We can track inbound BRE’s. We really do have complete visibility into mail as it travels through the postal system. The system still is being perfected at USPS, but the expansion in capabilities already has been breathtaking. At SnailWorks we have been leading the industry in leveraging this new data to provide meaningful reports. Expanded piece tracking reports, container and tray tracking, and more are already rolled out, with new predictive delivery reporting on the way. We’re also working on a performance report that displays actual delivery versus postal standards. The Postal Service’s Informed Visibility comes to life in SnailWorks’ Visibility+! Informed Delivery is another exciting new product from USPS that is growing by leaps and bounds, and SnailWorks is at the leading edge. Using our new Direct2Digital ID product we are already creating dozens of Informed Delivery campaigns every month with still more in the pipeline. From campaign creation to advanced reporting, Direct2Digital ID makes Informed Delivery a simple, affordable, and powerful tool to boost direct mail response, and to link your direct mail to the web. These days we see about 10% of addresses mailed getting a daily email from Informed Delivery – at the beginning of the year it was 2-3%. It just keeps getting better. New reporting, new capabilities, new tools to make job creation simple – SnailWorks is always adding new capabilities and features. 2018 has been amazing – we can hardly wait for 2019!

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