Getting Your Share of Political Mail with Mail Tracking
November 20, 2019   Dave Lewis

Like it or not, another election year is upon us, and you can expect the mail to play a big role, both in persuading voters and actually administering elections with absentee ballots and vote-by-mail.  During both primary season and especially in the general election this adds up to a great opportunity for printers and mailers. And, in almost every case, mail tracking is an essential piece of the election puzzle. Here are some of the opportunities to be on the lookout for: Candidate and Political Party Mail For sheer volume, nothing tops mail pieces advocating for candidates and issues, sent by either the candidate’s committee, their party or special interest groups.  In many cases these are placed in shops by consultants and agencies. For local and congressional races, these are often flat mail pieces, carrier-route sorted.  They look to mail tracking to both prove that mail was submitted, and to know when it’s delivered.   SnailWorks’ Visibility+ tracking solution offers these important features that will help you manage a sudden influx of mailings:

• Easy job creation lets you create a lot of jobs in a hurry;
• User-defined fields let you add district and precinct information to every record, and view reports based on them;
• Automatic scheduled reporting lets you send reports automatically to candidates, consultants, and their staff – no logging in required;
• Results are accurate, complete, and fast.

Voter Registration and Absentee Ballot Mailings Another important segment of the political mailing marketplace is voter registration and absentee ballot drives.  These are mailings where parties and committees and organizations strive to get their constituents to register to vote or request an absentee ballot.  SnailWorks can provide support by tracking each piece of mail both to the voter, and from the voter to local election board.  You and your clients can know exactly who registered, and how effective the promotion was.  They can even monitor A/B tests of different mail pieces to see what is most effective.  SnailWorks can help!

• Unique round-trip tracking to the voter and from the voter;
• Share mail postage payment tracking;
• Automated reports – response rates automatically reported.

Informed Delivery Campaigns This election will be the first in the era of Informed Delivery.  Now, candidates will be able to deliver their ads in the Informed Delivery email.  It’s an easy and affordable way to get an extra impression. Expect this to be a Big Deal in 2020 elections.  SnailWorks’ Direct2Digital ID makes it easy.

• Send 1 or 2 images and a candidate URL – we do the rest;
• Get extra impressions, and a source for donations and volunteers;
• Direct2Digital ID’s detailed reporting lets you know exactly who got an ad – and when.

Tracking of Ballots In addition to helping candidates and parties advocate in elections, SnailWorks also works with municipalities to protect the integrity of their elections.  We offer solutions that allow voters to check on the progress of their absentee or vote-by-mail ballots – both coming and going.  We also provide tools for election officials to confirm the validity and mail date of incoming ballots. If You Do Mail, You’ll be Doing Election Mail  If you’ve got a press, and ink-jet, or a permit, you’re likely to have the opportunity to do election mail in 2020.  Be ready to go with SnailWorks’ Visibility+ tracking!

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