Informed Delivery Promotion is Back for 2020
May 27, 2020   Dave Lewis

You loved it last year, you’ll love it more this year – it’s the Informed Delivery Promotion!!  Actually, you’ll love it kind of the same because it is pretty much identical to last year’s promotion, which is not a bad thing.  If your mailing has a qualified ID campaign associated with it, you will get a 2% discount on the postage.  Informed Delivery has great ROI even without a postage discount.  With a 2% discount, it’s a no-brainer. Registration for the promotion begins on July 15 if you’re the type who likes to sign up for things way early.  The promotion itself runs from September 1, 2020 – November 30, 2020.  You read that right – all of that September and October political mail getting a discount!  If you use, ID at least.  Then in November all your Holiday mail is eligible for a discount! OK, let’s do a little fine-ish print for you: Eligible Mail: 
  • First-Class Mail automation letters, postcards, and flats;
  • USPS Marketing Mail automation letters and flats;
  • Nonprofit USPS Marketing Mail automation letters and flats
Ineligible Mail:
  • Non-automation mail;
  • Saturation mail flats;
  • Destination Delivery Unit (DDU) flats;
  • CR-RT 5-Digit Pallets flats;
  • EDDM;
  • DAL/DML flats (if you do them you know what they are. If you don’t know, you don’t do them)
  • Business-to-Business or Business-to-Institution/Campus mailings
  • Package campaigns
Time Frames:
  • You need to submit ID campaigns at least by noon the day before mailing, BUT you need to get your campaign approved before mailing, and you need to allow at least four (4) business days for that approval. SNAILWORKS REQUIRES THAT CAMPAIGNS ARE COMPLETE TO US AT LEAST ONE WEEK AHEAD OF THE MAIL DATE.  Two weeks would be nice.
  • We’ll get into the rules around the first and last days for mailing to qualify for the promotion way before those dates arrive – c’mon – it’s only May!
Campaign Requirements:
  • Every campaign must at least have a ride-along ad with a prominent call to action, which is clickable, leading to a secure web site;
  • Representative images are optional for letters, and if included must pretty much be a color representation of the front or back of the mail piece;
  • There are a variety of weird content rules, pretty much just like last year, we’ll go into greater deal as September approaches.
Approval:
  • All campaigns must be approved in advance by the USPS Promotions office;
  • That can take a few days;
  • There is an appeals process;
  • Last year we found them to generally be reasonable, but they can be sticklers – it helps to have SnailWorks on your side
A Ton More Rules As hinted at by the paragraph header, there are a ton more rules which we will not dig into now.  You can read about them here if you want. But it’s summertime and the Governor probably just let you out of your house.  Enjoy yourself – we’ll tell you what you need to know in plenty of time. But, that does not mean that you cannot begin to get excited!  It’s a new promotion – or a new old one…whatever!  Not doing ID campaigns with SnailWorks yet?  Seriously?  Contact us today and we’ll get you started.

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