Increasing Email Click-Through Rates (CTR)
September 21, 2015   Dave Lewis

Email is an important component in many multi-channel campaigns. Often email will deliver the majority of the responses in a campaign – but you need your prospects to respond to that email – to “click through.” A couple of things to consider: According to webbiquity, a B2B Marketing Blog, adding share buttons to an email can boost Click Through Rates by 150%. Consider timing, too.  Mid-day emails tend to have the highest ROI, according to a survey of email marketers, and emails sent Saturday and Sunday tend to have a higher CTR. So don’t be afraid to experiment with your email. That 1:00 p.m. Sunday email may be your biggest hit. Just be sure to include a share button, and have SnailWorks track the results!

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