MOSTLY A LITTLE SLOWER – VOLUME UP A LITTLE
Ho, hum. Another unexciting delivery week. Flats continue to do OK, letters disappoint a little. First-Class letters have shown a downward trend compared to the annual averages, but nothing to make a fuss about.
I’ve been getting a question – is Marketing Mail really as fast as First-Class? It kind of looks like it is. The answer is NO. There’s a little apple vs orange going on here. Because our clients are smart, they generally mail Marketing Mail much closer to its delivery destination. First-Class mails origin. These charts are very useful for watching delivery trends. For planning, though, you need more specific information – which SnailWorks customers can access. I go into a lot of detail in our upcoming newsletter.
