Upsell Your Direct Mail Solutions
January 26, 2023   Karen Bartram
	Direct mail is a fantastic tool for generating leads and responses, but marketers some times forget about the great return on investment direct mail delivers and focus only on the cost. There is a perception that marketing budgets are better spent on... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 23, 2023
January 23, 2023   Dave Lewis
	YAWN - MAIL DELIVERY PERFORMS A LITTLE BETTER Maybe “yawn” is not the right word – maybe “wow” is.  USPS improved across all areas that we track.  We focus a lot on on-time percentage here because that is what... Continue Reading 🠢
Retargeting the Direct Mail Way
January 18, 2023   Dave Lewis
	You know the pair of shoes I’m talking about.  That pair that follows you wherever you go.  They not only look like the pair you were admiring on Zappos (or the shoe site of your choice), but they are also your exact size!  And you... Continue Reading 🠢
The Complicated World of Postal Endorsements
January 18, 2023   Dave Lewis
	The SnailWorks wiseacre team has been staying up late at night trying to find ways to make endorsements interesting.  There are some cool quantum physics aspects to it – for example many endorsements both exist and don’t exist simultaneously. ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 16, 2023
January 16, 2023   Dave Lewis
	MAIL DELIVERY HOLDS ON TO STRONG PERFORMANCE In most categories, on-time performance held steady with last week’s excellent performance.  The only exception was First-Class Flats, which dipped to an on-time percentage of 81%.  ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 9, 2023
January 9, 2023   Dave Lewis
	MAIL DELIVERY RETURNS TO THE MEAN, SHOWING STRONG RECOVERY After a troubling performance in the last week of December, service performance in all measured categories showed marked improvement in the first week of 2023.  Most categories were running... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 2, 2023
January 3, 2023   Dave Lewis
	WE EXPECTED IMPROVED SERVICE THIS FIRST WEEK AFTER PEAK SEASON – DIDN’T GET IT Ummm…the holiday rush is over.  We expect to see a rebound in performance after an expectedly bumpy December.  Didn’t see it yet. ... Continue Reading 🠢