Deciphering the 2025 Integrated Technology Promotion
November 21, 2024   Dave Lewis
	Of all the USPS promotions, the Integrated Technology promotion may be the most intimidating. Some of the accepted technologies are really out there – well beyond the means of many mailers. The cost of some would well exceed the savings available.... Continue Reading 🠢
Tracking Your Business Reply Mail – and Getting Paid for It
November 21, 2024   Dave Lewis
	While we’re talking about the 2025 USPS promotions – and we seem to talk of little else lately – let’s chat a bit about next year’s promotion for Business Reply Mail – the IMbA promotion. It officially starts on July... Continue Reading 🠢
US MAIL TRAFFIC REPORT NOVEMBER 18, 2024
November 18, 2024   Dave Lewis
	SERVICE PERFORMANCE REBOUNDS.  USPS HAS AN EXCELLENT WEEK, CLEARS OUT POLITICAL AND ELECTION MAIL The election is over, political mail and ballots are out of the system, and service performance is well above YTD averages for the most part.  It... Continue Reading 🠢
US MAIL TRAFFIC REPORT NOVEMBER 11, 2024
November 11, 2024   Dave Lewis
	A VIEW OF ELECTION WEEK MAIL PERFORMANCE. FIRST-CLASS STAGES A REBOUND. MARKETING MAIL STRUGGLES. So far, we are seeing exactly what we expected. With the election over and “extraordinary measures” winding down, First-Class Mail service,... Continue Reading 🠢
US MAIL TRAFFIC REPORT NOVEMBER 4, 2024
November 4, 2024   Dave Lewis
	NOT SUCH A GREAT WEEK. YOU EXPECTED ONE? In the least surprising news of the week, Postal Service performance was pretty slow last week. Only 78.3% of First-Class letters were delivered on time. That’s the worst number we’ve seen since... Continue Reading 🠢