Text and the Mail
March 24, 2015   Dave Lewis
	The kids love this stuff… Right? I’m a bit of a curmudgeon when it comes to texting. “The kids love it,” our staff implored. “The kids love vampires, zombies and Justin Bieber, too, and I’m not including them in my marketing,” was my, well, curmudgeonly... Continue Reading 🠢
Log-In?! You Don’t Need No Stinkin’ Log-In!
March 24, 2015   Dave Lewis
	Make mail tracking embarrassingly easy for your clients Here’s a tip for the mail service provider (MSP) world. Deepen your relationship with your customers by tracking their mail, and make sure they know it by sending them tracking reports... Continue Reading 🠢
Why Mail Won't Die
March 10, 2015   Dave Lewis
	...and how to keep your mail alive... Back in 2009, marketers were asked what marketing channel’s budget they would cut to fund increased interactive marketing. The top three channels on this unfortunate list were, in this order: Direct mail, newspapers,... Continue Reading 🠢
SnailWorks Tracking Reports Get, um, Trackier!
February 9, 2015   Karen Bartram
	Amazing new ways to share mail tracking data At SnailWorks, our development team operates on the principal of Customer-Driven Development.  We set our new features development based on what customers want.  So our clients get the benefit... Continue Reading 🠢
What Do You Want for Nothing?
February 6, 2015   Karen Bartram
	The rising cost of "free"... Why pay for data you can get for free from the Postal Service? Fair question - we get it from prospective customers every now and again. If you are using Intelligent Mail barcodes on your mail, you can indeed get tracing... Continue Reading 🠢
Making Direct Mail Work
January 20, 2015   Dave Lewis
	Sometimes “multi-channel” is just good mail “Direct mail doesn’t work.” That’s what the guy from the paving company told me. It was tough to argue with him. I had his mail piece sitting on my desk. It was a nice looking piece – it was a full color card,... Continue Reading 🠢
Another Snaily Year Wraps Up
December 17, 2014   Karen Bartram
	We’re going to need a bigger shell for this thing! It’s been an eventful year at SnailWorks, with double-digit growth in both our multi-channel and mail tracking products. In less than two years our mail tracking services have become a major player in... Continue Reading 🠢
PURLs, QRURLs, and the GURLs
November 21, 2014   Dave Lewis
	PURLs, QRURLs, and the GURLs What they’re talking about at the multi-channel beauty parlor Ah... technical jargon. With the possible exception of getting a new pocket protector, there’s nothing we enjoy more on the SnailWorks campus. We think nothing... Continue Reading 🠢
Making Sense Out of Domains
October 29, 2014   Dave Lewis
	Everyone loves PURLs! Who doesn’t want their very own name in the URL they type into their computer? Creating a personalized URL is so popular there are whole companies named after them. Plus, using PURLs has some significant advantages, but it may... Continue Reading 🠢
October Newsletter - New USPS Address Quality Standards
October 22, 2014   Karen Bartram
	Address Quality and Why You Need to Read This We''ll pay you $175.20 to read it (albeit very, very indirectly) World’s most boring headline: “Canadian Initiative Debated!” Second most boring headline: “Address Quality... um, Anything.” We get it.... Continue Reading 🠢