SnailWorks Makes the Most Out of Political Mail Campaigns
January 19, 2022   Karen Bartram
	Another election year is upon us and the pressure is on to deliver results. Political mail is expected to be at an all-time high, with more candidates seeking support and more vote-by-mail ballots in circulation than ever. Political Mail Best Practices The... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – January 17, 2022
January 17, 2022   Dave Lewis
	The USPS and the Terrible, Horrible, Very Bad Week       Huh??  After gushing on how well the Postal Service was recovering from its peak season, and sharing the data on two great weeks, this happens??  In most categories,... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – January 10, 2022
January 10, 2022   Dave Lewis
	Still no Holiday Hangover – Service Stays Very Strong       Two weeks into the New Year, postal service performance continues to strengthen in virtually every category.   I know many mailers entered this past holiday... Continue Reading 🠢
Weekly US Mail Traffic Report – January 3, 2022
January 4, 2022   Dave Lewis
	Quite a bounce for USPS – an excellent week!       Wow.  After a very troubling downward trend in the last few weeks, the Postal Service showed a dramatic recovery in the week between the holidays.  Of course, the... Continue Reading 🠢
Weekly US Mail Traffic Report – December 27, 2021
December 28, 2021   Dave Lewis
	Is this the bottom? I surely hope so.    After a bad week the week before, Postal Service delivery performance continued to decline in every category last week. If you’re looking for a bright spot, it declined less than... Continue Reading 🠢
What Mail Tracking Can (and cannot) Tell You
December 21, 2021   Dave Lewis
	Mail tracking isn’t perfect.  There, I said it.  Of course, you should track your mail – every single piece of it – but a well-informed customer is more likely to be a satisfied customer. Understanding some of the limitations... Continue Reading 🠢
Zero Effort Fulfillment Tracking – This is Kind of Cool
December 21, 2021   Dave Lewis
	If you do fulfillment – or just order stuff online – you know that tracking is simply expected.  Whether it’s a pallet load of guitar cases or six new guitar picks, your customers want to know where their stuff is.  The pallet... Continue Reading 🠢
Weekly US Mail Traffic Report – December 20, 2021
December 20, 2021   Dave Lewis
	Weekly US Mail Traffic Report – December 20, 2021 USPS Has a Pretty Bad Week   “Pretty bad” is really a bit generous. The Postal Service showed the worst delivery performance on letters and flats we’ve seen this year,... Continue Reading 🠢
Weekly US Mail Traffic Report – December 13, 2021
December 13, 2021   Dave Lewis
	Weekly US Mail Traffic Report – December 13, 2021 Not a great week, but no bottom dropping out at the peak of peak! Postal performance dropped a little bit last week in most categories, but not the precipitous drop many in the industry feared. Most... Continue Reading 🠢
Informed Delivery 101: Your Direct Marketing Superpower
December 7, 2021   Karen Bartram
	As a direct marketer or mail house, you’re always looking for ways to improve response rates. The United States Postal Service has created a tool that can be a total game changer for your next direct mail campaign. It’s called Informed Delivery®,... Continue Reading 🠢