Learn how to reduce your business’s direct mail cost with these simple and wise tips from SnailWorks
December 13, 2022   Karen Bartram
	Simple Ways to Reduce Your Direct Mail Cost Direct mail has the reputation of being expensive, and while it can be, it doesn’t have to be. There are several simple ways to make direct mail marketing far more cost-effective for both small and... Continue Reading 🠢
US MAIL TRAFFIC REPORT – DECEMBER 12, 2022
December 12, 2022   Dave Lewis
	USPS FIRST-CLASS MAIL SERVICE PERFORMANCE AMONG THE WORST WE’VE SEEN THIS YEAR Service continued to deteriorate among most letter and flat mail.   Only 84.4% of First-Class letters were delivered on time – the worst number we’ve... Continue Reading 🠢
Election Mail – A New Opportunity for Mail Service Providers
November 30, 2022   Dave Lewis
	It’s hard to get excited about anything happening in Congress these days, but there is a bill moving through right now that should have mailers excited:  H.R. 1307, the Vote by Mail Tracking Act.  Obviously, a bill with “Mail Tracking”... Continue Reading 🠢
Enhancing Your Services for 2023
November 30, 2022   Dave Lewis
	With the 2022 election in the rear-view mirror (mostly), and year-end projects wrapping up, it is time to begin thinking about 2023.  Here are some thoughts on how mail service providers can look to add value for their customers and profits for the... Continue Reading 🠢
US MAIL TRAFFIC REPORT – NOVEMBER 28, 2022
November 28, 2022   Dave Lewis
	YUCK WITH ASTERISKS - A ROUGH WEEK FOR FLATS Thanksgiving week is a weird one.  There is one holiday and one sort-of holiday.  That’s one asterisk.  We also had a very small sample of First-Class flats – only about 27,000... Continue Reading 🠢
US MAIL TRAFFIC REPORT – NOVEMBER 14, 2022
November 14, 2022   Dave Lewis
	FIRST-CLASS MAIL MAKES SOME SLIGHT GAINS, STILL LOW ON TIME PERFORMANCE First-Class letters ticked up some percentage points, with flats at a high, as the final election mail pushes through the system.  These numbers, especially for letters, are... Continue Reading 🠢
US MAIL TRAFFIC REPORT – NOVEMBER 7, 2022
November 8, 2022   Dave Lewis
	FIRST-CLASS MAIL CONTINUES TO STRUGGLE – FIRST-CLASS LETTERS NEAR 52-WEEK LOW FOR ON-TIME PERFORMANCE In the week preceding the election, only 84.7% of First-Class letters were delivered on time, the worst performance since Christmas last year. ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – OCTOBER 31, 2022
October 31, 2022   Dave Lewis
	FIRST-CLASS MAIL STAYS BELOW AVERAGE.  SHOWS DRAMATIC DECLINE VS OCOTBER 2021 Fortunately, service did not deteriorate this week with on-time percentages off a little bit for First-Class Flats, a bit better for First-Class letters, and for Marketing... Continue Reading 🠢
Understanding Why Some Pieces in Your Mailing Weren’t “Delivered”
October 24, 2022   Dave Lewis
	So few things in life are 100% - including mail pieces tracked.   Mail tracking jobs showing a scan rate of 100% are a rare sight.  A letter-size mailing with a very clean list and quality barcodes may well show more than 99% of the pieces... Continue Reading 🠢
Navigating SnailWorks – Our Most Popular Reports
October 24, 2022   Dave Lewis
	The SnailWorks system is very easy to navigate, but you can dig down into overwhelming detail if you are so inclined.  That is the beauty of the system – it fits a variety of needs.  It’s easy but powerful.  How you choose to... Continue Reading 🠢