Three Ways to Start a Hot Dog Business
October 10, 2014   Dave Lewis
	1. Find a busy street corner. Buy a hot dog cart. Cook some hot dogs. Go to that corner with your cart and yell, “Hey! Got hot dogs here!” 2. Find a busy street corner. Find a venture capitalist. Buy a lot on that corner, tear down the bank that’s... Continue Reading 🠢
3 Things Wrong with Direct Mail…
October 9, 2014   Karen Bartram
	...that you can absolutely fix. I hate “3 Things” articles that blab, blab, blab for four paragraphs before they get into the list, so let’s get right to it: 1.  It requires effort to respond. This may be the biggest problem with direct mail – you... Continue Reading 🠢
Who Cares When the Mail Gets Delivered?
September 11, 2014   Karen Bartram
	More folks than you may think - until you think about it. Fish swim, birds fly, mailers mail. Direct mail is done by direct mailers. It's us professional mailers who worry about designing an effective mail piece, following all the postal regulations,... Continue Reading 🠢
Does Switching Mail Trackers Have to be Hard?
September 10, 2014   Karen Bartram
	Ummm... No! We hear that nobody likes change, but if someone offers you a nice new Mercedes for that 1999 Toyota you''re driving, we''re guessing that''s a change you could live with. Of course you''d need to get your stuff out of the trunk, gather up your... Continue Reading 🠢