Is It Safe to Assume?
May 21, 2018   Dave Lewis
	Why Flats Track So Much Better These Days Our favorite kind of customer service call these days is when a client calls and asks why their scan rates are so much higher lately.  This is one of the nicer benefits of Informed Visibility (IV), the Postal... Continue Reading 🠢
Thought Leadership and Marketing
May 21, 2018   Dave Lewis
	…or why you see SnailWorks so much… We spend a lot of time on the road and at the keyboard at SnailWorks.  This year we’ll speak  at more than a dozen PCC’s and the National Postal Forum, publish at least four white papers, put out a monthly newsletter,... Continue Reading 🠢
The Hottest Topic in Mail: Informed Delivery – The SnailWorks Webinar
April 27, 2018   Dave Lewis
	Join us on May 31, at 2:00 P.M. Eastern Time, as Dave Lewis digs into the what, why, and how’s of Informed Delivery.  Dave has literally been traveling the country speaking to audiences on how to participate in this exciting new program from USPS, including... Continue Reading 🠢
Expanding Sales with Informed Delivery
April 27, 2018   Dave Lewis
	Informed Delivery is like a rising tide – slow and unavoidable.  Right now it’s only getting your toes wet, but at some point your clients will expect you to provide an ID component to their mailings just as they expect you to CASS certify their mailing... Continue Reading 🠢
Catch a Snail Live!
March 23, 2018   Dave Lewis
	Coming to a town near you!  SnailWorks is easy to find this spring.  Of course, we’ll be exhibiting at the National Postal Forum in San Antonio, TX, May 7-9 in booth 443.  Need a free exhibit hall pass?  Contact us and we’ll hook you up. Also, our president,... Continue Reading 🠢
SnailWorks Webinar – Taking Direct Mail Digital
March 23, 2018   Dave Lewis
	Direct Mail still matters – maybe more than ever! On Thursday, April 4, SnailWorks presents a free webinar – Taking Direct Mail Digital - Direct Mail still matters – maybe more than ever! Direct mail remains a key component of many marketing campaigns.... Continue Reading 🠢
Response Measurement, Attribution, and Direct2Digital
March 23, 2018   Dave Lewis
	Get credit for all that great stuff you do! Well, that’s not a fun title, is it?  But it’s an important concept when you tie your direct mail and digital marketing together, so we’ll forgo fun for a few paragraphs and discuss how... Continue Reading 🠢
Amplify Your Direct Mail
February 27, 2018   Dave Lewis
	Beginning in April, look for our enhanced Multi-Channel products - Direct2Digital™. SnailWorks pioneered coordinated multi-channel direct marketing – boosting response rates by tying direct mail marketing and delivery to online channels. With Direct2Digital™... Continue Reading 🠢
Leveraging the new capabilities of Informed Visibility®
February 27, 2018   Dave Lewis
	Beginning in March, SnailWorks Mail Tracking becomes Visibility+™, incorporating the advanced new capabilities provided by the Postal Service’s Informed Visibility®. With its new Informed Visibility (IV) platform, the Postal Service has greatly enhanced... Continue Reading 🠢
Soon You Can Track Your Preprinted BRE’s!
January 16, 2018   Dave Lewis
	This is more exciting than you think Sometimes the Postal Service really does surprise us – in a good way. We were sitting through an MTAC call about the next software update for Informed Visibility.  Whee… “…and so this will simplify the bulk updating... Continue Reading 🠢