Weekly US Mail Traffic Report – October 11, 2021
October 20, 2021   Karen Bartram
	First-Class Letters were on time 86.62% of the time, based on previous delivery service standards, up from 82.78% the prior weekMarketing Mail Letters were on time 93.57% of the time, down from 94.86% the prior weekAverage Intra-SCF delivery time was... Continue Reading 🠢
Which Direct Marketing Trends Will Deliver in 2022?
October 5, 2021   Karen Bartram
	If nothing else, the past two years have reminded us that acting quickly on emerging direct marketing trends not only keeps you in business but puts you ahead of your competitors. Consumer habits have changed and will continue to change as markets evolve... Continue Reading 🠢
Keeping An Eye on USPS Performance
September 27, 2021   Dave Lewis
	There has been much attention in the media this year relating to mail delays and new USPS delivery standards. So, how is the Postal Service doing at meeting their service standards?  This is what we’ve seen through the summer for First-Class... Continue Reading 🠢
Informed Delivery Reporting Hits Some Snags at USPS. SnailWorks Navigates Around Them.
September 27, 2021   Dave Lewis
	We’ve said countless times before, there’s a lot more to Informed Delivery than 2% off your postage.  Increased response rates and valuable intelligence about your prospects are high among its benefits.  When ID was first launched, the only... Continue Reading 🠢
Create More Success By Measuring Direct Mail Marketing ROI
September 7, 2021   Karen Bartram
	You’re aware direct mail is a valuable way to generate leads. You know it works, but how can you determine HOW well it’s working (or not working)? With all kinds of marketing investments, business owners want to be sure they are getting the most bang... Continue Reading 🠢
Lots of Informed Delivery News!
August 30, 2021   Dave Lewis
	So you don’t have to, we love attending call after call on a variety of Postal topics, our favorite being User Group 12 – Informed Delivery.  In the most recent meeting, a passel of updates were announced.  Here are some of the highlights: Issues... Continue Reading 🠢
Cool New Demo Job for Every Reseller
August 30, 2021   Dave Lewis
	One request made at our SnailWorks Users’ Conference was for a more robust demo account that resellers can use to show their clients the benefits of mail tracking, as well as all the amazing reports and features available.  Now you have one! Log... Continue Reading 🠢
Keeping Up With Informed Delivery – Some Changes You Should Know About
July 28, 2021   Dave Lewis
	The Informed Delivery program can be tough to keep up with.  New features are being rolled out almost weekly without a whole lot of warning.  Sometimes there are unintended consequences, which are, of course, the worst kind of consequences. ... Continue Reading 🠢
USPS Realigns its Logistics Network. You Really Might Want to Consider Tracking That Mail.
July 28, 2021   Dave Lewis
	The fall mailing season is approaching and there is a bit of anxiety in the industry.  Rates are going up – that’s not good, is it?  And delivery performance was a touch…umm…subpar last year.  Surely that’s getting better, right?  Right?? We’ll see. Last... Continue Reading 🠢
A Holistic View of “Mail Tracking” in 2021
June 1, 2021   Dave Lewis
	When we started SnailWorks in 2012, our goal was to become an “Integrated Marketing” company, supporting mail service providers as their IT back office so they could invigorate their mail offerings with connections to other channels.  Fundamentally,... Continue Reading 🠢