The Truth About Tracking Flats. It’s Probably Not as Bad as You Think.
May 24, 2022   Dave Lewis
	Flat-size mail has been the Achilles heel of mail tracking since the days of the PLANET code, late in the last century.  The problem was really very simple:  Letter-size mail is all sorted on automated sorting equipment – flats…not... Continue Reading 🠢
Our Look at the National Postal Forum
May 24, 2022   Dave Lewis
	We just returned from the National Postal Forum in Phoenix, Arizona.  It was the first in-person NPF since 2019 – about 3 years.  It was nice to get to see three-dimensional people again.  Some of the highlights: The Postmaster... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 23, 2022
May 23, 2022   Dave Lewis
	A LITTLE UP, A LITTLE DOWN, MOSTLY JUST FLOATING AROUND THE TOP      All in all, it was an unexciting week in delivery land.  Letters did fine, and flats were down a touch, but nothing about which to be concerned. ... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 16, 2022
May 17, 2022   Dave Lewis
	ALL CATEGORIES REGAIN THEIR FOOTING – EXCEPT ONE      The Postal Service sent out a press release last week, sharing the April was their best on-time performance month to date in FY 2022.  It was a great month for... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 9, 2022
May 9, 2022   Dave Lewis
	A DOWNWARD CREEP FOR THREE WEEKS IN A ROW      We can’t quite seem to get spring off the ground here in the Mid-Atlantic, and we can’t quite get postal performance level.  Service performance for letters,... Continue Reading 🠢
7 Direct Mail Trends and Practices for 2022
May 6, 2022   Karen Bartram
	Did you know that direct mail is still the best way to get a response from your audience? In 2020, direct mail generated 4.4% more responses than emails, and 30% of millennials agreed that direct mailers are more likely to get them to take a specific... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 2, 2022
May 2, 2022   Dave Lewis
	ALL SYSTEMS NOMINAL      Pardon my NASA speak there.  It just means that all systems appear to be operating as expected – as  expected.  All that said, for the week beginning April 18, 2022, First-Class... Continue Reading 🠢
The Small Side of Mail Tracking
April 28, 2022   Dave Lewis
	Putting single-piece and YourMail features to work. I think we tend to look at mail tracking at the highest level – did the mail get delivered yet?  When will the mail be delivered?  Generally, when we talk about “the mail”... Continue Reading 🠢
Timing and Planning the USPS Promotions
April 28, 2022   Dave Lewis
	So many promotions, and so little time!  Since it appears postage rate increases are going to be going on twice a year for the foreseeable future, smart mailers (that’s you, right?) will be looking to leverage as many promotions as possible. ... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – April 25, 2022
April 25, 2022   Dave Lewis
	CHANGING IT UP A LITTLE BIT      I can’t complain when the Postal Service provides consistent, predictable service – it’s good for all of us, and we will continue to provide a weekly overview of service performance. ... Continue Reading 🠢