You Too Can Be a Pilot!
June 29, 2016   Karen Bartram
	Let us get you started with Informed Delivery now! We are happy to be able to tie your next campaign into the USPS Informed Delivery pilot currently being conducted in the New York City area and Northern Virginia, and soon expanding to Washington DC... Continue Reading 🠢
Building a Campaign – Step by Step
May 31, 2016   Karen Bartram
	The SnailWorks Webinar You can do this.  If you can do mail, you can do multi-channel – and you need to.  First you need to build a multi-channel campaign for yourself, and then you need to do it for your clients.  No not a nice mail piece, and maybe... Continue Reading 🠢
The Weird Path of the Postal Service
May 31, 2016   Karen Bartram
	Is the shortest path always the best? In order to be qualified to work in the direct mail industry, I started my career as a letter carrier for the Postal Service.  As a letter carrier in a suburban neighborhood I was supposed to follow the sidewalks... Continue Reading 🠢
Don't Be So (case) Sensitive
May 26, 2016   Karen Bartram
	Don't Be So (case) Sensitive We love fancy GURLs around here, but sometimes they can be so hard to understand. I'm talking about General URLs, of course, those special domain names you create for your landing pages. Some of our favorites,... Continue Reading 🠢
IP Targeting – Setting the Right Expectations
May 18, 2016   Karen Bartram
	IP Targeting – Setting the Right Expectations We love IP targeting.  It is a unique marketing channel with a unique reach – plus it is just cool.  But, we think it is important to make IP targeting part of a larger campaign and know how to measure and... Continue Reading 🠢
Hey! That’s My MID!!
April 28, 2016   Karen Bartram
	We’re flexible, but there are some rules you just have to obey… One thing we are proud of at SnailWorks is the flexibility we have built into our system for managing a variety of Mailer ID’s (MID’s.)  Our customers have the option of using our MID; they... Continue Reading 🠢
A World with Informed Visibility
April 28, 2016   Karen Bartram
	It''s a lot like the world we''re currently in... The Postal Service made a big splash at the National Postal Forum in Nashville last month with the roll-out of its “informed” products – Informed Visibility and Informed Delivery.  Apparently there was... Continue Reading 🠢
Informed This, Informed That
March 30, 2016   Karen Bartram
	USPS gets all digital at National Postal Forum The National Postal Forum wrapped up in Nashville last week, and it was one of the best attended in quite a while – with more than 4,000 attendees. The big theme this year was the Postal Service’s Digital... Continue Reading 🠢
Whoa! I Didn’t Know I Could DO That!
March 30, 2016   Karen Bartram
	OK, I knew, but I bet you didn’t know these 8 uses for mail tracking! I just don’t get it some days. I show a mail service provider SnailWorks Mail Tracking and they love it.  They go nuts.  But then…well, they can get it free from their commingler…or... Continue Reading 🠢
SnailWorks On The Road!
February 29, 2016   Karen Bartram
	We’re getting ready for the National Postal Forum in March – plan on stopping by!  Need an exhibit hall pass? Drop us a line! March 20 - 23 – National Postal Forum, Nashville, TN  www.NPF.org Dave Lewis will be speaking at the NPF on Sunday, March... Continue Reading 🠢