Deciphering the 2025 Integrated Technology Promotion
November 21, 2024   Dave Lewis
	Of all the USPS promotions, the Integrated Technology promotion may be the most intimidating. Some of the accepted technologies are really out there – well beyond the means of many mailers. The cost of some would well exceed the savings available.... Continue Reading 🠢
Tracking Your Business Reply Mail – and Getting Paid for It
November 21, 2024   Dave Lewis
	While we’re talking about the 2025 USPS promotions – and we seem to talk of little else lately – let’s chat a bit about next year’s promotion for Business Reply Mail – the IMbA promotion. It officially starts on July... Continue Reading 🠢
US MAIL TRAFFIC REPORT NOVEMBER 18, 2024
November 18, 2024   Dave Lewis
	SERVICE PERFORMANCE REBOUNDS.  USPS HAS AN EXCELLENT WEEK, CLEARS OUT POLITICAL AND ELECTION MAIL The election is over, political mail and ballots are out of the system, and service performance is well above YTD averages for the most part.  It... Continue Reading 🠢
US MAIL TRAFFIC REPORT NOVEMBER 11, 2024
November 11, 2024   Dave Lewis
	A VIEW OF ELECTION WEEK MAIL PERFORMANCE. FIRST-CLASS STAGES A REBOUND. MARKETING MAIL STRUGGLES. So far, we are seeing exactly what we expected. With the election over and “extraordinary measures” winding down, First-Class Mail service,... Continue Reading 🠢
US MAIL TRAFFIC REPORT NOVEMBER 4, 2024
November 4, 2024   Dave Lewis
	NOT SUCH A GREAT WEEK. YOU EXPECTED ONE? In the least surprising news of the week, Postal Service performance was pretty slow last week. Only 78.3% of First-Class letters were delivered on time. That’s the worst number we’ve seen since... Continue Reading 🠢
US MAIL TRAFFIC REPORT OCTOBER 28, 2024
October 28, 2024   Dave Lewis
	POLITICAL VOLUME STARTS TO HAVE AN IMPACT Not such a good work for USPS, but there is a tremendous volume of political mail on the system along with “extraordinary measures” being taken for ballot mail.  First-Class letters on-time... Continue Reading 🠢
Leveraging All of the Capabilities of Your SnailWorks Account
October 25, 2024   Dave Lewis
	Mail tracking? Yeah, we do that. And I think we do it better than anyone else in the industry. I’m pretty sure most of our clients would agree. But, once you open your SnailWorks account there is so much more you can do. Over the years we have... Continue Reading 🠢
Artificial Intelligence in Action at USPS
October 25, 2024   Dave Lewis
	At SnailWorks we create and manage a lot of Informed Delivery campaigns – a LOT. And then, during the promotion, we submit our customers’ campaigns for approval for the promotion. In fact, according to the Postal Service, SnailWorks submits... Continue Reading 🠢
US MAIL TRAFFIC REPORT OCTOBER 21, 2024
October 21, 2024   Dave Lewis
	USPS SERVICE PERFORMANCE STAYS SOLID – PERFORMS ABOVE YTD AVERAGES USPS service performance again remained largely unchanged from the prior week.  From what we are seeing, volume of political mail is very high and the Postal Service is not... Continue Reading 🠢
US MAIL TRAFFIC REPORT OCTOBER 14, 2024
October 14, 2024   Dave Lewis
	USPS SERVICE PERFORMANCE IMPROVES A BIT WHILE CLEAN UP GOES ON IN THE SOUTH USPS service performance remained largely unchanged from the prior week.  Seriously damaged areas such as Asheville represent a small percentage of delivery points and... Continue Reading 🠢