Why a Campaign?
January 16, 2018   Dave Lewis
	The ROI of Coordination Everybody’s “multi-channel,” right?  They’re all doing emails, have web sites, social media, 800 numbers, and…I could go on and on.  There are plenty of channels, and most people are using at least a few.  So, if you already have... Continue Reading 🠢
Not Every GURL Needs PURLs
December 4, 2017   Dave Lewis
	We all just want to be sure everyone knows what we offer. First, a three-sentence education on URLs: An URL is a web address – snailworks.com A GURL (General or Guest URL) is a URL specific to a landing page – MailMeetsTheWeb.com A PURL (Personalized... Continue Reading 🠢
Getting Deeper into the Weeds of Informed Visibility – Part 2
December 4, 2017   Dave Lewis
	In our last look at Informed Visibility (Click here if you missed it) we talked about individual piece scan data – piece scans, logical events and assumed events.  This all adds up to enhanced piece level data delivered from a groovy new data platform... Continue Reading 🠢
Getting Into the Weeds on Informed Visibility - Part 1
October 27, 2017   Dave Lewis
	November 30 is fast approaching, and this is kind of a Big Deal date in the world of mail tracking.  That is the day the IMb Tracing system will be turned off, and all mail tracking data will flow through the Informed Visibility (IV) platform.  This is... Continue Reading 🠢
Dave Lewis Appointed to MTAC User Group Leadership Role
October 27, 2017   Dave Lewis
	Dave Lewis, President of SnailWorks, was recently appointed the Industry Co-Chair of MTAC User Group 4 – Informed Visibility. The Postmaster General''s Mailers'' Technical Advisory Committee (MTAC) is a venue for the United States Postal Service (Postal... Continue Reading 🠢
SnailWorks Introduces Direct2Digital ID™
October 4, 2017   Dave Lewis
	Campaign Coordination for Informed Delivery® Informed Delivery may be the most important innovation released by the Postal Service in decades.  If gives consumers the ability to see their mail in their email before it arrives, and it gives marketers... Continue Reading 🠢
Building Your Own Multi-Channel Campaign – For You!
October 4, 2017   Dave Lewis
	A Step-By-Step Webinar on Selling Multi-Channel - Register Now - FREE Set your mobile device for Wednesday, October 18, at 2:30 p.m. Eastern Time.  We’ll be showing you how to build your business.  Best of all, we’ll be showing you how to do it with... Continue Reading 🠢
SnailWorks on the Road
August 16, 2017   Dave Lewis
	Come meet the SnailWorks team: Print17, Chicago, IL, September 10 – 14.  Booth 2152.  Click here for free exhibit hall passes. 2017 Carolina Postal Forum, Charlotte, NC, September 22.  Click here to learn more. National PCC Week – Greater Baltimore,... Continue Reading 🠢
Informed Expectations Informed Visibility is Sort of Here. You Need SnailWorks More Than Ever
August 16, 2017   Dave Lewis
	The Postal Service sent an email out last week “Introducing” Informed Visibility (IV).  Informed Visibility is now in pilot stage, and SnailWorks is participating, getting a sneak peek at the new platform.  The system still has many data issues to resolve... Continue Reading 🠢
The Future of Multi-Channel?
May 30, 2017   Dave Lewis
	What an Informed Delivery campaign might look like…and why you need SnailWorks Informed Delivery was the star of the show at the National Postal Forum in Baltimore last week. Megan Brennan, the Postmaster General, said that consumers were signing up... Continue Reading 🠢