Tracking Inbound Mail – The Highest Value Mail
January 28, 2025   Dave Lewis
	When you send out 100,000 pieces of mail you naturally want to track it. It’s a big investment, and outbound tracking gives you better control over the entire process.  But what about the responses generated by that mail? The return on the... Continue Reading 🠢
It Has Seldom Been This Easy to Get a Postage Discount
January 28, 2025   Dave Lewis
	Are you participating in one of the 2025 USPS promotions yet? No? Maybe you should consider it – there has never been an easier path to reducing your postage by 5%. Oh, excuse me – let me rewrite that opening paragraph: “Are you... Continue Reading 🠢
US MAIL TRAFFIC REPORT JANUARY 27, 2025
January 27, 2025   Dave Lewis
	FIRST-CLASS MAIL HOLDS AT NEW NORMAL, MARKETING MAIL FLATS STRUGGLE The Postal Service has indicated that their new goal is to be on time 80% of the time.  By that measure they achieved their goal in most cases.  First-Class flats were... Continue Reading 🠢
US MAIL TRAFFIC REPORT JANUARY 20, 2025
January 20, 2025   Dave Lewis
	FIRST-CLASS MAIL IMPROVES OH-SO-SLIGHTLY, MARKETING MAIL NOT SO MUCH First-Class Mail service performance was a touch better, but still well below standards.  More than 80% of First-Class letters were delivered on time – maybe this is meeting... Continue Reading 🠢
US MAIL TRAFFIC REPORT JANUARY 13, 2025
January 14, 2025   Dave Lewis
	BACK TO REALITY.  THE POSTAL SERVICE UNDERPERFORMS IN EVERY CATEGORY. We had a fun little statistical bump in last week’s report due to the two holidays together.  So much for that. Performance was below the MTD averages in all categories... Continue Reading 🠢
US MAIL TRAFFIC REPORT JANUARY 6, 2025
January 6, 2025   Dave Lewis
	THE POSTAL SERVICE GETS A STATISTICAL REPRIEVE Hey, look at that!  USPS performance made an amazing comeback.  Could DFA finally be delivering? Nah. This first report after the new year begins always looks very good, and this year is... Continue Reading 🠢
US MAIL TRAFFIC REPORT DECEMBER 30, 2024
December 30, 2024   Dave Lewis
	PLEASE PROVIDE YOUR OWN ADJECTIVES Let’s start with the so-bad-it’s-funny one.  0.1% of First-Class flats in our sample were delivered on time.  99.9% were delivered late.  As we have said before, our customers don’t... Continue Reading 🠢
2025 USPS Promotions – Who Has to Do What?
December 23, 2024   Dave Lewis
	SnailWorks has been sharing all we can on next year’s critical USPS promotions. There are a lot of savings available, but it will require a strategic approach and early planning. These promotions also require the coordinated efforts of a cast of... Continue Reading 🠢
Using PARS to Evaluate List Quality
December 23, 2024   Dave Lewis
	I look at a lot of mail tracking jobs. It’s kind of my job. And anyone who tracks mail knows that you never get 100% of the pieces scanned. Pretty close sometimes – over 99% is not unusual – and sometimes not so close. But even if it... Continue Reading 🠢
US MAIL TRAFFIC REPORT DECEMBER 23, 2024
December 23, 2024   Dave Lewis
	THE POSTAL SERVICE APPEARS TO HAVE GIVEN UP  Last week’s traffic report was terrible.  Forget it – this week is much worse.  Only 54.4% of First-Class letters were delivered on time.  This is, far and away, the worst... Continue Reading 🠢