Well, This is Easy
November 29, 2016   Dave Lewis
Making multi-channel too simple to refuse – and making mail better We understand how your clients feel – honest, we do.  No matter how easy it is to do something, it’s almost always easier to do nothing.  You really do want your customers to coordinate...

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An Easy Jump Start to Multi-Channel
October 31, 2016   Karen Bartram
Making your clients’ marketing better may be easier than you think. Our objective since day one at SnailWorks has been to make multi-channel direct marketing easy. But “easy” is a relative thing. If your client just wants you to do a mailing for them,...

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Whatever Happened to Informed Visibility?
October 31, 2016   Karen Bartram
Remember Informed Visibility?  It was one of the stars of the show at the National Postal Forum in March of this year.  Wasn’t it supposed to roll out in the summer? Well, yeah it was, and no, it hasn’t yet.  But just because it’s been less, umm, visible...

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Informed Visibility Takes a Breath
September 22, 2016   Karen Bartram
“Agile” development yields a bit to common sense Apparently migrating gigantic data platforms is a little harder than it looks.  In deploying the new Informed Visibility data platform, the Postal Service is doing just that – migrating some very large...

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Stamps, Addresses, and Looking at Your Mail: Optional
September 22, 2016   Karen Bartram
USPS Innovations that matter to marketers The Postal Service is certainly thinking outside of the box these days. They have rolled out or announced three new programs that we believe could have a significant impact on multi-channel marketers who build...

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10 Unique Attributes of SnailWorks
August 29, 2016   Karen Bartram
10 Unique Attributes of SnailWorks You knew you loved us.  Now you know why! Everyone in direct marketing is seeking to differentiate themselves from their competitors – in fact pretty much everyone in every industry is trying to differentiate themselves...

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The Great Migration Begins
August 29, 2016   Karen Bartram
The Great Migration Begins Please supply your own herd animal noises…   It appears that the Postal Service may be ready to begin transitioning to the Informed Visibility (IV) platform in the coming months.  Currently, all USPS mail tracking...

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The Snail Hits the Road!
July 27, 2016   Karen Bartram
Come and see us at one of these events! Northeast Florida PCC’s August Breakfast Seminar – August 10 Jacksonville, FL, http://www.northeastflpcc.com/ ASAE National –  August 12 – 16, Salt Lake City, UT,  http://annual.asaecenter.org/schedule.cfm Dallas,...

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Keeping You Informed on Informed
July 27, 2016   Karen Bartram
Visibility, that is… The Postal Service has decided, wisely, to catch their breath before rolling ahead too quickly on Informed Visibility.  Originally it was supposed to be rolling out all over the nation by now, but they really didn’t have anything...

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Please Secure Your Own Mask before Assisting Others
June 29, 2016   Karen Bartram
What to do if your business is losing oxygen We spend a lot of time working with printers and mailers who really, really want to offer multi-channel marketing services to their clients – as soon as they can find a client who is interested.  Well we have...

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