Informed Visibility
May 30, 2017   Dave Lewis
	Good stuff, but SnailWorks it isn’t “This is a game changer!” the Postal Service proudly claims about its new Informed Visibility(IV) platform. Umm…no.  Game modifier, maybe.  Certainly a game enhancer.  But it’s still the same game – a lot of data –... Continue Reading 🠢
10 Different Response Channels You Can Track with SnailWorks Seriously. Even we didn’t know there w
April 27, 2017   Dave Lewis
	Yeah, yeah – your mail got delivered – of course we can track that. We can even use that to trigger an email…or a phone call…or more mail.  That’s old news.  What’s really cool about SnailWorks is how many... Continue Reading 🠢
Anybody Missing Any Scans? We Got Some Scans Here!
April 27, 2017   Dave Lewis
	One of the great things about being a Big Time mail tracker is that the Postal Service sends you a whole bunch of scans every day. Millions and millions of ‘em.  Which is great, except…sometimes they’re not our scans!  Imagine that!  So we’ve got all... Continue Reading 🠢
Your Marketing is a Hit!
March 30, 2017   Dave Lewis
	Is your sales team ready? Woo hoo!! You got 200 landing page visits and 40 conversions from a 7,000 record campaign – wow! People love your marketing. When Fred, your only salesman, gets back from Tahiti week after next, he’ll be thrilled. In the meantime... Continue Reading 🠢
Address Change Service – ACS
March 30, 2017   Dave Lewis
	Make money; save money…do something good with money! ACS is one of our favorite and most underused services. It’s easy to use, affordable, and provides valuable data.  If your piece of mail is undeliverable as addressed (UAA) you get an electronic notice... Continue Reading 🠢
A Power User’s Guide to SnailWorks
February 24, 2017   Admin
	A SnailWorks webinar – March 16, 2017 at 2:00 p.m. Eastern Time Strap on your multi-channel helmet and hold on tight - we’re doing a deep dive into the SnailWorks Multi-Channel Marketing system, and we’re welcoming you to join us! Whether you’re an old... Continue Reading 🠢
Informed Patience for Informed Visibility
February 24, 2017   Dave Lewis
	Expect a rollout before the Postal Forum The Postal Service is continuing to pilot test their new Informed Visibility (IV) platform, expecting the pilot to run well into March, and likely beyond. This is proving to be a more challenging migration than... Continue Reading 🠢
A Tale of Two Campaigns
January 31, 2017   Dave Lewis
	Sometimes late at night if I can’t sleep, I’ll sit around in my bathrobe with a cup of hot cocoa and compare marketing campaign results.  OK, this may make me unusual – everyone has their own hobbies – but I do see interesting things from time to time.... Continue Reading 🠢
View By, Well, Pretty Much Anything
January 31, 2017   Dave Lewis
	It’s tough to get all excited about something called a “User-Defined Field,” (UDF) but at SnailWorks we think they’re pretty fabulous – and so do some of our most sophisticated mail tracking clients.    When you are looking at mail tracking reports,... Continue Reading 🠢
Do QR Codes Work?
November 29, 2016   Dave Lewis
	Prepare to be startled:  It depends. OK, you knew that, but let’s get down to some particulars.  We often hear that QR codes are passé and get little response.  Well, by that reasoning, 97% of recipients don’t respond to direct mail – if you’re lucky... Continue Reading 🠢