What We Learned From the 2020 Election
November 18, 2020   Dave Lewis
	I hope everybody enjoyed the election – we can hardly wait for the next!  Well we probably can wait.  Please make us wait. The Postal Service and the mailing industry played a big role in this election – both good and bad.  Suddenly... Continue Reading 🠢
Political Mail STIDs and Tracking Advice
September 29, 2020   Dave Lewis
	Political Mail STIDs and Tracking Advice So, here we are, about six weeks out from the election.  What’s the best way to track my political and election mail?  What STID should I use?  These are the worries that haunt a mailer’s heart... Continue Reading 🠢
Using Mail Tracking Proactively with Your Clients
September 29, 2020   Dave Lewis
	Here’s a game for you:  Ask a friend (not in the mailing business) who the Postmaster General is.  Easy one, right?  Louis DeJoy.  He’s all over the news.  Next, ask them to name the previous Postmaster General.  Give them... Continue Reading 🠢
Ballot Tracking Innovations at SnailWorks
July 22, 2020   Dave Lewis
	It is becoming clearer and clearer that mail is going to be an essential component of the upcoming election.  We think most states will fall into one of these categories: Vote-By-Mail – Ballots mailed to every voter automatically Absentee Ballot –... Continue Reading 🠢
The View from the Weeds – MTAC, Informed Visibility, and You
July 22, 2020   Dave Lewis
	One important function we perform at SnailWorks is serving on the Mailers Technical Advisory Committee (MTAC), a Postal/Industry partnership that helps set policy and priorities for the Postal Service.  A variety of work groups and user groups address... Continue Reading 🠢
New Political Mail Service Type IDs Coming on July 27 Seriously…not in June, not this week…we mean J
May 27, 2020   Dave Lewis
	Apparently, desperate for something non-disease-related to talk about, the Postal Service announced four new Service Type IDs to be used for political mail – letters and flats – beginning on July 27.  Want to use them before July 27?  Don’t.  OK?  Just... Continue Reading 🠢
Informed Delivery Promotion is Back for 2020
May 27, 2020   Dave Lewis
	You loved it last year, you’ll love it more this year – it’s the Informed Delivery Promotion!!  Actually, you’ll love it kind of the same because it is pretty much identical to last year’s promotion, which is not a bad thing.  If your mailing has a qualified... Continue Reading 🠢
Are You Ready to Support Vote-By-Mail?
April 30, 2020   Dave Lewis
	It seems inevitable now that voting through the mail is going to play a critical role in this year’s election.  Running an election through vote-by-mail is a very different proposition than absentee ballots.  This presents an enormous opportunity for... Continue Reading 🠢
Response Tracking with SnailWorks
April 30, 2020   Dave Lewis
	It’s not exactly new, but it’s certainly becoming very popular:  Using Informed Visibility to track direct mail response.  The concept is very simple.  You change the Intelligent Mail barcode on your BRE or RAE and it becomes trackable.  Then every morning... Continue Reading 🠢
Important News From MTAC, Coronavirus Front
March 26, 2020   Dave Lewis
	We have lots of bits of news from MTAC, and the ID and IV programs, so here they are: MTAC Goes Virtual! The generally festive MTAC meetings in Washington were replaced by a series of webinars on a variety of topics, including promotions, COVID-19 response,... Continue Reading 🠢