Mail Does Not Get Delivered When You Think it Does
October 23, 2018   Dave Lewis
	Unless you think it takes 14 days… Ask most mail service providers how long it takes for Standard Mail to be delivered and you’ll get a very (and wisely) noncommittal “7 to 10 days.”  Which seems reasonable - …and probably wrong. Which is why you really... Continue Reading 🠢
USPS Announces Informed Delivery Promotion for 2019
October 23, 2018   Dave Lewis
	…now ID can cost less than nothing… Included in the latest rate case by the Postal Service to the Postal Regulatory Commission was a series of promotions for 2019.  For the most part, it was the same promotions they ran in 2017, designed to encourage... Continue Reading 🠢
Why Mail Tracking Matters – By Vertical
September 26, 2018   Dave Lewis
	One thing about having more than 100 print and mail service providers as clients is that one gets an understanding of just how many market verticals are served by our industry, and how specific the requirements are for each vertical. We think every piece... Continue Reading 🠢
Why Don’t Your Customers Have Printing Presses and Inserters?
September 26, 2018   Dave Lewis
	Did you ever stuff an envelope?  It’s really not very hard – you fold whatever you’re inserting so it fits in the envelope, stuff it in, lick the flap, and seal it. Did you ever stuff 100 envelopes?  Or 1,000?  Or 100,000?  Your tongue is going to get... Continue Reading 🠢
SnailWorks Informed Madness PCC Tour Ready to Roll!
August 29, 2018   Dave Lewis
	The SnailWorks Team will be rolling out to a number of PCC events over the next few weeks as featured speakers on both Informed Delivery and Informed Visibility.  Check out the list and if you can make one of these events stop on by and say “Hi”.... Continue Reading 🠢
Telling a Story with Almost English
August 24, 2018   Dave Lewis
	SnailWorks’ Visibility+™ adds new operation descriptions The building blocks of Informed Visibility are scan events.  When something happens to a piece of mail, or the container it is in, this creates a scan event.  Every scan event has an event code... Continue Reading 🠢
The Business Case for Informed Delivery®
July 26, 2018   Dave Lewis
	In case you’ve been living in a cave for the past year – you haven’t, have you? – Informed Delivery is the relatively new USPS program that sends grayscale pictures of a consumer’s mail to them the morning their mail is to be delivered.  Wily marketers... Continue Reading 🠢
Keeping Your Trigger Finger Itchy
July 26, 2018   Dave Lewis
	It has been well established that direct mail is more effective when it is coordinated with other marketing channels.  A single piece of mail is too easy to lose – forget – ignore. Reinforcing that message with another channel will virtually always improve... Continue Reading 🠢
Predictive Mail Tracking
June 21, 2018   Dave Lewis
	Not just “Is it there yet?”, but “When will it be there?” The benefits of mail tracking have remained largely unchanged since 1999 when the original mail tracking barcode, the PLANET code, was released.  The big selling points were anticipating – and... Continue Reading 🠢
New Service Type IDs for Ballot Mail
June 21, 2018   Dave Lewis
	Some things are not exciting, but important.  Then there are new Service Type ID’s (STID’s).  It’s a cork poppin’ occasion on the SnailWorks campus when the Postal Service rolls out a new STID.  On August 23, 2018, they are rolling out 23. The STID is... Continue Reading 🠢