We’ll Draw You a Map!
October 29, 2015   Karen Bartram
	We’ll Draw You a Map! Our Next SnailWorks Webinar:  Adding Maps to your Marketing Thursday, November 12, 2:00 p.m. Eastern time.   Our core mission at SnailWorks is to make direct mail, well…work.  Work better, that is.  One method we have... Continue Reading 🠢
USPS Will Not Lower Rates. They just don't DO that.
October 27, 2015   Dave Lewis
	USPS Will Not Lower Rates. They just don''t DO that. Congress may offer USPS a path out            The Postal Service really, really, really hates to lower its rates. Try as they might, the PRC has failed to get the Postal Service to end the exigent... Continue Reading 🠢
Do your customers even know you’re tracking their mail?
October 22, 2015   Dave Lewis
	Do your customers even know you’re tracking their mail? My daughter-in-law does group sales at a big theatre in Washington, as well as managing her own very small theatre group. I recently helped her out with a small promotional mailing for... Continue Reading 🠢
Retargeting Via Direct Mail
October 15, 2015   Karen Bartram
	Retargeting Via Direct Mail We love boosting direct mail response by coordinating email with it, but how about boosting sales by retargeting your landing page visitors via direct mail?  If you're on your SnailWorks dashboard you can see... Continue Reading 🠢
News from the DMA – Mail is Cool Again
October 7, 2015   Dave Lewis
	News from the DMA – Mail is Cool Again We just got back from the DMA "&THEN" annual conference in Boston.  Perhaps it should have been "&THEN AGAIN" because it struck us that direct mail is once again at the heart... Continue Reading 🠢
New YourMail Application
September 28, 2015   Dave Lewis
	OK, this isn’t a new product, but it is a cool way of using our YourMail service. One of our mail service provider resellers now sends a triggered YourMail notice to their customers when 50% of the mail has been delivered. They also include... Continue Reading 🠢
How We Market
September 28, 2015   Dave Lewis
	And why you should, too. Actually, maybe we should keep our marketing methods a secret. We never know who might be reading this, and we may be revealing our secret formula to a future competitor. Just kidding. If you truly want know our marketing... Continue Reading 🠢
Email an Impression?
September 23, 2015   Dave Lewis
	Is an Email an Impression? You are no doubt familiar with IP targeting, it's been a hot new service for us here at SnailWorks. We place web display ads based on matching IP addresses to street addresses. One of the tenets of IP targeting is... Continue Reading 🠢
Increasing Email Click-Through Rates (CTR)
September 21, 2015   Dave Lewis
	Email is an important component in many multi-channel campaigns. Often email will deliver the majority of the responses in a campaign – but you need your prospects to respond to that email – to “click through.” A couple of things to consider: According... Continue Reading 🠢
ACS as a Revenue Generator
September 2, 2015   Dave Lewis
	Some service enhancements are tricky to sell – ACS is easy. When you identify an undeliverable address, that information is worth money. If you provide that information, you are helping your client improve response and save costs by eliminating those... Continue Reading 🠢