SnailWorks Plans First User’s Conference for May 6 in Indianapolis
March 27, 2019   Dave Lewis
	With a growing user base of highly engaged users, SnailWorks will be holding its first user’s conference to accompany the National Postal Forum in Indianapolis.  The Users Conference will run from 3:00 – 5:00 p.m. on Monday, May 6 and be followed by drinks... Continue Reading 🠢
Participating in the USPS Informed Delivery Promotion With Direct2Digital® ID
March 27, 2019   Dave Lewis
	Thursday, April 11, 2:00 p.m. EDT The Postal Service’s most anticipated promotion is coming this fall.  With a small investment, mailers can take 2% off their postage – all you need is a qualified Informed Delivery campaign for the mailing.  Not only... Continue Reading 🠢
Into the Weeds on Forwarded Mail
February 21, 2019   Dave Lewis
	OK, we’re going to get pretty nerdy here, so you are excused from class if the intricacies of mail tracking don’t fascinate you.  But, just what happens when a piece of tracked mail is forwarded?  We can still follow it, sort of – and make some good suggestions.... Continue Reading 🠢
SnailWorks Plans its First User Conference at NPF
February 21, 2019   Dave Lewis
	It’s official!  SnailWorks will be hosting its first SnailWorks Users’ Conference, “Inside the Shell,” at the National Postal Forum in Indianapolis.  Our conference will be the afternoon and evening of May 6, and will include a food and drinks co-sponsored... Continue Reading 🠢
Measuring Informed Delivery Results
January 17, 2019   Dave Lewis
	Getting at the treasure in Informed Delivery reporting With every Informed Delivery® campaign, the Postal Service shares a treasure trove of results data – details on who responded, how they responded, when they responded, and more.  They... Continue Reading 🠢
Why Some Mail Doesn’t Get Tracked
January 17, 2019   Dave Lewis
	I’m afraid it maybe you… Since the dawn of the PLANET code, we have rarely seen 100% tracking of mail.  We post the percentage on every job.  Most letter size mailing jobs will track to 96 – 99%, but never quite 100%.  There’s nothing wrong with 96%... Continue Reading 🠢
2018 – All Snail, No Shell
December 26, 2018   Dave Lewis
	This has been quite a year for SnailWorks, and for the world of mail tracking in general. At the end of 2017 Informed Visibility was just being launched after long delays and changes in leadership at USPS. Our initial reaction was a collective “meh.” We... Continue Reading 🠢
Informed What?!?
December 26, 2018   Dave Lewis
	Yes, it’s a new Informed – Informed Address.  Unable to afford a new page in the dictionary, the Postal Service has rolled out a new Informed product.  Informed Address allows the Postal Service to substitute a consumer’s physical address with a unique... Continue Reading 🠢
Informed Delivery on Autopilot
November 27, 2018   Dave Lewis
	Identifying Your Best Prospects in Every Mailing You Send If you do a lot of mail – renewals, acquisitions, appeals and all of the other mailings that a large organization sends – you can setup an Informed Delivery campaign based just on your Mailer... Continue Reading 🠢
What We Learned from the Elections
November 27, 2018   Dave Lewis
	With the 2018 election mercifully in the rear-view mirror, we’d like to reflect a bit on what we saw and learned during a very busy election season. Mail is a huge part of elections! Just in October, SnailWorks tracked more than 150,000,000 pieces of... Continue Reading 🠢